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01.18.10
| Google Continues To Dominate In Search |
 By Frank Reed
Did you get the sarcasm in that one? If a picture is worth a thousand words then Yahoo, bing and Ask.com must be saying “Oh crap, not again!" 250 times right now. Experian's Hitwise shows why.
As we talk about often it's not even that Google is on top anymore. That's a given. In fact, its dominance is what makes the uninformed cry monopoly. Once again market dominance doesn't mean it's the only game in town. People just like it better and use it more.
What is interesting is the drop in share of the next three biggest players. Google is up one percent but all three of the others are down 4%. There is no search "cannibalism" going on here where they are feeding off each other. Are people looking for other search options other than Yahoo, bing and Ask that are not named Google?
While this is always interesting it is certainly getting a bit mundane. I would love to see true competition for Google if only to stop the silly talk about Google's dominance restricting others' opportunity. I just don't see it happening. Do you?
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About the Author:
Frank Reed's blog Frank Thinking About Internet Marketing provides practical advice and insight for Internet marketers from local SMB's to Fortune 500's. Frank provides Internet marketing services through FT Internet Marketing, Inc. In addition, Frank is a regular contributor to Andy Beal's Marketing Pilgrim and Mike Moran's Biznology blogs.
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