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July 19, 2010
Top Branded Facebook Fan Pages Ranked By Value
By Jim Tobin
There's a big difference between building a fan base and leveraging a fan base. So in this post, I've ranked the same top 50 branded Facebook pages by their value, at least as determined by Vitrue's social page evaluator.

While I don't necessarily believe in the "value" of the page calculated by this tool per se, it is a handy way to put a number to a page based on that page's activity-looking at both post volume and the reaction to those posts. When you analyze the data this way, only three of the largest pages stay in the top 50. (Actually, it's 51, as I inadvertently left Starburst off the Top 50 list. They are included here.) Here's the list.

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