I have been writing about the work of Nora Ganim Barnes and her colleagues at the Center for Marketing Research at the University of Massachusetts Dartmouth for some time. See my last post on them: Is Social Media Reaching a Plateau in America's Largest Companies? They recently released a new study on the usage of social media in fast-growing corporations. This new study continues the Center's work on Inc. 500 social media usage for the fifth consecutive year, providing a useful longitudinal study of corporate social media use.
In the first study of 2007, the smaller INC 500 companies outpaced the Fortune 500 in blog use (19% vs. 8%) and this trend continued as both group increased their blogging over the years. Now for the first blogging has declined in the Inc. 500 as other social media tools have emerged. In 2010 50% of the Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. Now in 2011, the use of blogging dropped to 37%. In contrast, they found, in a related study that blogs continued at the same 23% level in Fortune 500 companies.
Popular forum Topix and Equation Research recently conducted a study to learn more about the relationship between the Internet and politics. The companies surveyed 1,000 U.S. voters...
Barely a few hours after Google unveiled 'Search Plus Your World' micro-blogging site, Twitter, voiced its disapproval publicly saying that these changes were "bad" for both consumers and web publishers.
Twitter said that Google's recent updates will make it tougher for people to find the breaking news that was being shared by its users only on the micro-blogging portal till now.
While Twitter's General Counsel Alex Macgillivray tweeted that he believes this move heralds a "bad day for the Internet," the company's PR ...
Unless you reside in the state he represents — Texas — probably the only reason you've heard the name of Lamar Smith in the past month or so is because of SOPA, the Stop Online...
Online shopping is at its best this year according to comScore.
A recent report shows that U.S. shoppers have already spent close to $25 billion in their online shopping for this...
So far, we've looked at the top searches on Bing, Yahoo, AOL and Ask for the year 2011. Twitter has now revealed its list of top topics and hashtags for the year.
"Among other things, we...
