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Barnes & Noble Moves To Thwart Google AutoLink



By Nick Wilson
Expert Author
Article Date: 2005-02-24

Danny Sullivan reports that Barnes & Noble have linked all of the ISBN's on their pages - Almost certainly an attempt to Thwart the much hated new Google AutoLink feature.

They could have Javascript solution we posted earlier in the week but this will certainly work just as well as Google will not link text that is already linked.

Link: Barnes & Noble Overrides Google Toolbar AutoLink

Reader comment ... by ThatAdamGuy

Am I the only person here...

...who thinks the Autolinks thing is a neat idea, albeit not yet solidly implemented?

I'd like to see:
1) The autolink hyperlinks differentiated from regular hyperlinks (e.g., green squigglies)
2) Option for Webmasters to opt-out.

Other than that... frankly, if someone on B&N wants more info on a book and is taken to a competitor's site, tough titties for B&N, IMHO.

Web pages are not stone tablets. If Web surfers want to use tools to modify Web pages' look and content (e.g., there's CONSENT and UNDERSTANDING behind the changes), well, more power to the people.


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About the Author:
Nick Wilson is the publisher and founder of Threadwatch.org.

Threadwatch is a group blog, or forum if you prefer, focusing on Marketing and Related Technologies - News and discussion for those that make their living on the WWW - Register here to participate.



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Barnes Noble Moves To Thwart Google AutoLink