Bloggers Scoop Media On Dell, Google Deal

By Steve Rubel
Expert Author
Article Date: 2006-01-07

Score another one for the blogosphere.

While the mainstream press is sleeping with a post-CES hangover, Philipp Lenssen reports that Google's personalized start page is the new default home page on browsers shipped with new Dell home systems. The co-branded page, which is RSS ready, includes some special Dell widgets, like links to Dell content, pre-installed.

I am sure that there is a press release sitting in approvals somewhere that's now ruined thanks to the blogosphere. The lesson here is to carefully time big announcements like these for when the product ships. Otherwise, the bloggers will beat you to it. (UPDATE: A commenter says that Google Desktop Search comes shipped with new Dells as well)

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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