Web 2.0 Doesn't Mean You're Excused From Reality

By Steve Rubel
Expert Author
Article Date: 2006-01-17

So Yahoo missed its analyst's estimates today and the stock is already down 13 percent after the close.

If Yahoo can't make its analyst's numbers then clearly online advertising isn't growing as fast as we would all like to think or hope. Keep in mind that Yahoo missed its estimates in a good advertising economy!

The Web 2.0 crash-ola is coming much sooner than I feared. Already Searchfox is toast. Who's next? Sell GOOG that's for sure.

If you're a start-up hoping to pin your business on advertising, get to higher ground. I expect we'll see a rash of mergers, acquisitions and partnerships over the next few months as well as some flat out failures. (By the way, I think this is all healthy for the long-term health of the Web 2.0 "industry.")

Here's where to watch the unfortunate carnage...

Posts that contain Web 2.0 Crash per day for the last 30 days.

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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