Campfire Launches

By Steve Rubel
Expert Author
Article Date: 2006-02-16

37Signals, the hottest little company on the Web, just launched the latest in their series of Web apps - Campfire.



The service is for real-time business chat that can be archived. Take a tour here. I can see a lot of cool uses for this web-based software. For starters, how about conducting blog interviews and client meetings.

(Via O'Reilly.)

---

About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

---