One If By Land, Two If By Blog

By Steve Rubel
Expert Author
Article Date: 2006-02-17

Google has come out swinging, defending their stance in the DOJ search data matter.

However, they did not issue a press release. Rather they went with a blog post by Nicole Wong, Associate General Counsel. AP takes notice. I think the tide has turned. The press release is dying. Someone ought to do a study tracking daily press release volumes. I bet they're decreasing in favor of blogging.

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About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

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