State Of The Blogosphere

By Lee Odden
Expert Author
Article Date: 2006-04-17

Dave Sifry has posted his quarterly State of the Blogosphere with these results including the observation that technology product launches attract a significant amount of interest:

• Technorati now tracks over 35.3 Million blogs



• The blogosphere is doubling in size every 6 months



• It is now over 60 times bigger than it was 3 years ago



• On average, a new weblog is created every second of every day



• 19.4 million bloggers (55%) are still posting 3 months after their blogs are created



• Technorati tracks about 1.2 Million new blog posts each day, about 50,000 per hour

Here are previous reports: February 2006, July 2005, March 2005, October 2004.

Still think blogs are a "passing phase"? Blog marketing is no place for a "heard mentality", but it's nothing to procrastinate over either.

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About the Author:
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age.

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