Malcolm Gladwell At Pubcon

By Andy Beal
Expert Author
Article Date: 2006-04-19

Lee Odden does a fine job keeping up with the wisdom offered forth by Malcolm Gladwell at the Boston Webmasterworld Pubcon.

If you've not read "The Tipping Point", you should. It's not a long book and Gladwell has some very interesting theories on how a small effort can lead to a big effect.

One interesting snippet. Asked whether he would rather have search engines in the world, or blogs, Gladwell's response?

If you're curious about information a search engine can help you find that. A blog can provide a new lens from which to understand things. Gives examples of a chemist blog, that reading about the world through the eyes of a chemist has influenced how he sees things. To pick search engines or blogs, he would lose the search engine.

Nice thought. But how would you find the blog? ;-)

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

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